Do you ever stop and look at the color choices and designs that a business uses to represent itself? It can have a direct impact on whether or not a customer chooses to do business with you. As I learned more and more about business over the years, I realized how important those choices can be. Here’s a little insight into how and why we chose the logo and colors you see today.
First, I was blessed to have met the wonderful Becky Vasquez when I first starting working with Body Logic. She was one of the original staff members that helped pave the way for my entry. She also happens to be very talented in the graphic design industry. So, she was hired! She designed my original logo for “Chiropractic with Care” when I first started practicing. Then as I took over Body Logic, I wanted to make a positive and meaningful change… And the new Body Logic logo took shape from the fine work of Becky again. Thank you!!
Although the logo is relatively simple, the background image has so much meaning. Here’s a little insight to what I see… and I hope you see the same things!
- The spine- When you place the logo on its end, the 3 curves mimic those of the cervical, thoracic, and lumbar regions of the spine. The spine is literally the “backbone” of the body and without a properly functioning spine our health is compromised. We are here to help keep you aligned!
- DNA- Although we didn’t include the intertwining portion of the double helix that, the two parallel lines with the connecting pieces are a similar representation. I am a firm believer that we have the power to control the expression of our genes. Yes, we are subject to the cards that have been dealt to us by our parents. However, through lifestyle and the choices we make, we have the ability to control how those genes are expressed. We want to help empower you to take control of your health.
- The Path of Life- Everyone leads a different journey based on the decisions we make. Whether those decisions are regarding family, career, or just fun they will have an impact on our health. We’re all human and make good and bad choices along the way. We are here to help you make decisions that will have a positive impact on your health.
I must admit that the original Body Logic colors were blue and green, just different shades of what we use now. So I went with it… especially because those are my favorite colors. Over time, however, just like our slogan those colors started to have different meaning. As we prepare for the new office, color choices become a big topic of conversation. Appearance has a significant effect on how people feel. And when you’re in the business of helping people feel better, simple things like the color on the wall become big decisions. You will see blues and greens throughout the new office design and, as you will see below, those colors are quite appropriate for our industry. Here’s a little insight to the color choices, as per www.color-wheel-pro.com:
Blue- Blue is considered beneficial for the body and mind as it produces a calming effect. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Light blue in particular is associated with health, healing, tranquility, understanding, and softness. Simply said, this color is perfect for our office. We strive to provide the comfort and calmness that the general population seems to crave. We hope that everyone who walks through our doors feel that sense of tranquility that is lacking in today’s world. In the new space, you will notice different shades of blue throughout the office.
Green- Green has great healing power. It symbolizes growth, harmony, freshness and fertility. It is considered the most restful for the human eye and suggests stability and endurance. Green has a strong emotional correspondence with safety. Interestingly, aqua is said to be associated with emotional healing and protection. Although we are a facility that focuses on the musculoskeletal system, it is so important we keep the entire person, including their mind, into consideration while working on their health-driven goals.
Body Logic is here to provide an environment for each chiropractic patient and each massage client to feel safe and to trust that we have their healthcare needs as our top priority. The visual appeal of the new office space will help you feel healthy and at ease. We hope that the colors will soften your concerns and heighten your confidence that you are in the right place. Let us be your partner in your health.